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Digital Marketing Case Study

Introduction:

In the hyper-competitive world of real estate, capturing and converting leads is the lifeblood of success, PPC Advertising UAE. A mid-sized real estate firm in Abu Dhabi was investing heavily in online advertising—but the results were disappointing. Website traffic was stagnant, lead conversions were low, and they had little understanding of what was working.

Enter Mahad IT. Our digital marketing team was tasked with transforming their entire lead generation funnel—starting from visibility, through to customer engagement and conversions. The end result? A 500% increase in qualified leads in just 4 months.

Client Overview:

Al Noor Properties specializes in mid-to-high-end apartments, villas, and commercial properties across the UAE. While they had a functional website and active social media pages, they lacked the strategy, structure, and analytics required to attract and convert modern property seekers.

Their online presence had not evolved with the competitive landscape, and new players were dominating search results and digital ad space.

PPC Advertising UAE

The Problem:

When Mahad IT began its audit, several issues became clear:

Website & SEO Issues:

No keyword optimization or technical SEO implemented

Website speed was slow and not mobile-optimized

No location-based landing pages or structured content

Paid Ads & Analytics Gaps:

Google Ads campaigns were poorly segmented with no clear targeting

Social media ads were boosting likes, not conversions

No analytics tracking on property inquiry forms or booking CTAs

Content & Engagement:

The blog section was outdated with no SEO value

No video content, virtual tours, or interactive property elements

Weak CTA positioning across website and landing pages

They were spending thousands per month but had no idea which channels brought actual leads. Lead quality was poor, and most were cold or irrelevant.

The Solution:

Mahad IT approached the challenge with a full-funnel digital marketing plan—designed not just for visibility, but for performance, lead quality, and conversion optimization.

Step 1: SEO Audit & On-Page Optimization

Conducted keyword research for target areas like "buy apartment in Abu Dhabi," "villas for sale in Khalifa City," etc.

Optimized meta titles, image ALT tags, URLs, and structured schema

Created city-wise landing pages to capture location-specific search traffic

Step 2: Content Marketing Revamp

Created a content calendar with blog topics like “5 Things to Check Before Buying Property in Abu Dhabi.”

Added video tours, 3D floor plans, and virtual walkthroughs

Wrote SEO-rich property descriptions that boosted organic ranking

Step 3: Paid Ad Strategy Overhaul

Set up tightly focused Google Ads campaigns by property type, price range, and neighborhood

Created retargeting funnels for site visitors who didn’t convert

Implemented Facebook Lead Ads with instant booking forms for open houses

Step 4: Conversion Rate Optimization

Redesigned inquiry forms to be short, mobile-friendly, and visible above the fold

Added WhatsApp chat integration for quick pre-sales communication

Embedded trust signals: testimonials, Google reviews, media badges

Step 5: Analytics & Reporting

Installed Google Tag Manager, GA4, and Facebook Pixel for precise event tracking

Created a custom dashboard to monitor cost-per-lead, bounce rate, and ROAS (Return on Ad Spend)

 

Implementation Timeline:

The campaign was rolled out in three stages over 3 months:

Month 1: SEO audit, landing page creation, ad account cleanup

Month 2: Paid ads launch, retargeting setup, content publishing begins

Month 3: CRO updates, video campaigns launched, analytics dashboard live

Results:

The difference was staggering—and profitable.

500% Increase in Quality Leads: Lead forms from serious buyers grew exponentially Website Traffic Doubled: Organic traffic rose due to improved content and technical SEO 60% Drop in Cost Per Lead: Focused PPC targeting improved ad ROI Higher Conversion Rates: Landing page bounce rate dropped from 72% to 28% Strong Google Rankings: Top 3 ranking for 15+ high-intent real estate keywords in Abu Dhabi  

Client Testimonial:

“We didn’t need more traffic—we needed the right people. Mahad IT gave us exactly that. They understood the local market and built a strategy that made our phones ring again. We now have more buyers than listings.”
— Sara Khalifa, Director of Marketing

Why It Worked:

Too many digital marketing firms chase vanity metrics like impressions and followers. Mahad IT’s approach was different: we focused on qualified leads, ROI, and channel optimization.

Our secret? Blending real estate domain knowledge with sharp data insights and performance marketing. From day one, we worked backwards from the question, “Will this bring a property inquiry?” —and the answer always had to be yes.

Tools & Platforms Used:

Google Ads & Display Network

Meta Ads Manager (Facebook & Instagram)

Google Analytics 4 + Tag Manager

Canva & Premiere Pro (for creatives & video walkthroughs)

Yoast SEO + WordPress

Hotjar (for heatmaps and behavior analysis)

 

Future Steps:

They are now signed a 12-month retainer with Mahad IT to handle ongoing marketing, including:

Monthly SEO blog writing

Social media video content

WhatsApp chatbot setup

Local influencer collaborations

New launch landing pages for luxury properties