The Problem:

Mahad IT began with a comprehensive e-commerce audit and found these key issues:

1. Poor User Experience (UI/UX):

The site was slow, with long load times on product pages.

Navigation was cluttered, and mobile users found it hard to browse.

There were no filters for price, color, or size—frustrating shoppers.

2. Checkout & Cart Abandonment:

Customers had to create an account before checkout.

There was no progress indicator, no guest checkout, and no trust badges.

Abandoned cart emails were not being sent consistently.

3. Ineffective SEO & Product Visibility:

Product descriptions lacked keywords and were duplicated.

Images were not optimized, and there was no structured data.

The site wasn’t ranking for long-tail keywords like “affordable handbags Dubai.”

4. Weak Email & Retention Strategy:

No email automation or segmentation.

Newsletters were generic and lacked value.

Return customers had no loyalty incentives.

 

The Solution:

Mahad IT implemented a 4-step e-commerce optimization strategy that focused on user experience, SEO, conversion rate optimization, and retention.

Step 1: UI/UX Overhaul

Revamped homepage: We created a modern, clean layout with hero banners, product highlights, and seasonal categories.

Mobile-first design: Ensured full responsiveness across devices with fast load times under 2 seconds.

Product filters: Added smart filters (color, size, price) and related product recommendations.

Sticky Add-to-Cart button: Simplified shopping experience and increased average cart value.

 

Step 2: Checkout Optimization

Guest Checkout Option: Reduced friction by allowing quick purchases without login.

Progress bar & trust badges: Built confidence and improved form completion rates.

Exit-intent popup with discount code: Recovered abandoning visitors with a 10% off offer.

Integrated Shopify Email + Brevo: For smarter abandoned cart email flows.

 

Step 3: SEO & Content Optimization

Unique product descriptions: Added SEO-friendly copy for each product with targeted keywords.

Optimized images: Compressed and renamed images for faster loading and better indexing.

Structured data & schema markup: Enabled rich snippets on Google (ratings, availability).

Location-based landing pages: Created “Fashion for Women in Dubai,” “Luxury Handbags Saudi,” and more.

 

Step 4: Email Automation & Loyalty

Welcome series: Engaging 3-email flow introducing the brand, product benefits, and first-time discount.

Post-purchase flow: Review requests, upsells, and reorder incentives.

Loyalty program integration: Points for purchases, social shares, and referrals.

Seasonal email campaigns: Scheduled promotions with A/B testing for subject lines and content.

 

Implementation Timeline:

Week 1–2: Full audit, wireframing, and performance benchmarks

Week 3–5: UI/UX redesign, Shopify modifications, and testing

Week 6–7: SEO, schema, and product content improvements

Week 8–9: Email marketing setup and retargeting ads integration

Week 10: Launch + performance monitoring with real-time dashboard

 

Results:

The results of Mahad IT’s intervention were both fast and long-lasting:

70% Increase in Sales Revenue: From improved conversion rates and higher AOV 45% Drop in Cart Abandonment: Streamlined checkout and abandoned cart recovery 2.3x Increase in Mobile Conversions: Thanks to the responsive and fast design 350% Rise in Organic Traffic: Targeted SEO and product visibility Email Open Rates Jumped from 12% to 35%: With segmentation and automation flows  

Client Testimonial:

“We didn’t just want a beautiful site—we needed results. Mahad IT delivered both. Our store finally feels like a luxury experience, and the sales numbers prove it. We now have a clear digital roadmap thanks to their team.”
— Farah Al Zayani, Founder & Creative Director

Why It Worked:

Unlike cookie-cutter agencies, Mahad IT takes a conversion-first approach to e-commerce. Every update, every campaign, and every popup was designed to move the needle where it matters—sales, retention, and loyalty.

Our strategy blended creative design, smart analytics, and e-commerce psychology—a formula that continues to work for fashion brands across the GCC.

Technology & Tools Used:

Platform: Shopify

Email Marketing: Brevo + Shopify Email

Analytics: Google Analytics 4, Hotjar

SEO Tools: SEMrush, Yoast

UX Tools: Figma, PageSpeed Insights

Integrations: WhatsApp Chat, Rewards Plugin, Facebook Pixel

 

What’s Next:

Mahad IT has now begun Phase 2 for them now, including

Influencer marketing strategy with Instagram partnerships

International shipping setup with multi-currency checkout

AI-based product recommendations and smart upsells

Live shopping events integration for Instagram & TikTok